When your building a landing page the details count, even down to the URL of the page.
The URL of the page should clearly describe what the user can expect to see when clicking on the link. It should be stated it in plain language and the more descriptive the better.
Some would avocate this should be done for SEO purposes. Another equally (if not more) important reason is to help the actual humans visiting the page. When sharing the link on Twitter, Facebook, blogs, etc it helps users to see what they are going to get before they click on the link.
Bad:
mysite.com/lp/landing_page.aspx?page=5456
Good:
mysite.com/lp/free_101_page_marketing_ebook
If your using Reachable your for your landing pages your all set. We build human readable URLs automatically based the the page title.
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Why Are Broken Links Bad
Each inbound link to your domain provides an increase of authority for the site as a whole. When there are broken links on the site you have already done the difficult part of receiving an inbound link but because there is no corresponding page that inbound authority is going to waste.
Finding Broken Links
- Login to your Google Webmaster Tools account
- Once logged in
- Diagnostics -> Crawl errors -> Web tab.
- Show URLs -> Not Found
- Check to see how many Not Found errors you have.
- The Linked From column will show exact who is linking to the specific page
This list will include all 404 errors that are generated by your site and external sites that are attempting to link to missing pages on your site.
Correcting Broken Links
You can simply create pages in these locations to the correct the broken links however this is not always the best option.
Most of the time there is already a page that is appropriate so a redirect is usually the way to go. If you have access to your .htaccess file this can accomplished with a redirect.
Try to following to generate the syntax need for the redirect:
http://www.htaccessredirect.net/
